Because domain names are essential to your business
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A domain name is the central element of your digital identity. It must be effective and easy to remember.
This means considerable savings in terms of communication costs.
The essential criteria for choosing a name are the meaning it conveys and its memorability :
A short, relevant, up-to-date and long-lasting name that's easy to remember.
A domain name must have a well-known extension, such as « dot COM » or a national extension like « dot FR ».
For an international project, a nice short name in « dot COM » is preferable, if not unavoidable.
For a project with national ambitions, the same name in « point FR » or « point BE » or « point CH » will be perfect.
Because of the growth in registrations, beautiful domain names are almost always registered, and free names rarely correspond to your needs..